We're all about numbers. I mean, as accountants (and accountancy software developers), we're all about business and businesses are all about numbers – right?
After visiting Accountex this year I left with a slightly different view. It felt bigger and busier this year. There was noticeable dominance of all things online and a steady stream of accountants mingled and met to see the latest software in the industry.
I'd go so far as to say it was a fun atmosphere and there were stands with built in bars and remote control racing cars and all kinds of competitions, giveaways and freebies. Wandering round I could see people kept bumping into those they knew with lots of vigorous hand shaking. I was reminded that business is about people as much, if not more than it is about numbers.
Speaking to lots of startup accountants there were mixed feelings about what was on offer at Accountex. Although now dominant in presence, many software as a service businesses were still in their infancy and often didn't deliver quite what was needed. There was however an optimism about the future potential and the low price at which such innovative software could be delivered.
My personal highlight was after explaining Checkmybooks to a new startup accountant I'd not met before. He was so delighted with what was on offer, and the price at which we could provide it, he felt the need to hug it out. Had I looked closer I may have seen a tear of joy in his eye.
When focused on the numbers I easily forget how personal business is. It's all about relationships.